When a media network can't show/say a certain brand/logo/product of a company so they censor/blurr/avoid...





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It's simply, that in TV, whenever a logo appears, they censor it, or when a person says a brand name, either they cut it, or bleep it. This is due to the network charges for ads, however in that case they obviously can't charge them.
I'm asking for the english expression. In spanish, at least Argentina, the expression is "chivo publicitario".










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  • Technically, it's censorship. But blurred out is a perfectly fine phrase for this particular type of censorship.
    – Jason Bassford
    yesterday










  • @JasonBassford I agree. I had difficulties finding the right words. Stack Exchange in general requires good writings skills, which i lack. I'm glad at least one person, you, at the moment, understood what the concept is, now, we just need to find a word or expression for it. Censorship seems more general, in a correct way, than blurred, because the media network not only blurres logos, it also puts black rectangle or shape, or obscures in some creative way, such as putting a image/"sprite" over it.
    – Santropedro
    yesterday










  • For slightly different reasons, in the UK, the BBC does this in spirit when the brand is incidental to the content though less obtrusively than by blurring it out - sometimes through euphemism ("the market leader" etc.), sometimes with careful placement of cartons, sometimes with quick panning and no lingering focus... and sometimes with bits of tape. In this instance it's so as not to be seen as endorsing, as the BBC carries no advertising and is perhaps more influential for it. See here.
    – tmgr
    19 hours ago



















up vote
3
down vote

favorite












It's simply, that in TV, whenever a logo appears, they censor it, or when a person says a brand name, either they cut it, or bleep it. This is due to the network charges for ads, however in that case they obviously can't charge them.
I'm asking for the english expression. In spanish, at least Argentina, the expression is "chivo publicitario".










share|improve this question






















  • Technically, it's censorship. But blurred out is a perfectly fine phrase for this particular type of censorship.
    – Jason Bassford
    yesterday










  • @JasonBassford I agree. I had difficulties finding the right words. Stack Exchange in general requires good writings skills, which i lack. I'm glad at least one person, you, at the moment, understood what the concept is, now, we just need to find a word or expression for it. Censorship seems more general, in a correct way, than blurred, because the media network not only blurres logos, it also puts black rectangle or shape, or obscures in some creative way, such as putting a image/"sprite" over it.
    – Santropedro
    yesterday










  • For slightly different reasons, in the UK, the BBC does this in spirit when the brand is incidental to the content though less obtrusively than by blurring it out - sometimes through euphemism ("the market leader" etc.), sometimes with careful placement of cartons, sometimes with quick panning and no lingering focus... and sometimes with bits of tape. In this instance it's so as not to be seen as endorsing, as the BBC carries no advertising and is perhaps more influential for it. See here.
    – tmgr
    19 hours ago















up vote
3
down vote

favorite









up vote
3
down vote

favorite











It's simply, that in TV, whenever a logo appears, they censor it, or when a person says a brand name, either they cut it, or bleep it. This is due to the network charges for ads, however in that case they obviously can't charge them.
I'm asking for the english expression. In spanish, at least Argentina, the expression is "chivo publicitario".










share|improve this question













It's simply, that in TV, whenever a logo appears, they censor it, or when a person says a brand name, either they cut it, or bleep it. This is due to the network charges for ads, however in that case they obviously can't charge them.
I'm asking for the english expression. In spanish, at least Argentina, the expression is "chivo publicitario".







expressions






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asked 2 days ago









Santropedro

2741312




2741312












  • Technically, it's censorship. But blurred out is a perfectly fine phrase for this particular type of censorship.
    – Jason Bassford
    yesterday










  • @JasonBassford I agree. I had difficulties finding the right words. Stack Exchange in general requires good writings skills, which i lack. I'm glad at least one person, you, at the moment, understood what the concept is, now, we just need to find a word or expression for it. Censorship seems more general, in a correct way, than blurred, because the media network not only blurres logos, it also puts black rectangle or shape, or obscures in some creative way, such as putting a image/"sprite" over it.
    – Santropedro
    yesterday










  • For slightly different reasons, in the UK, the BBC does this in spirit when the brand is incidental to the content though less obtrusively than by blurring it out - sometimes through euphemism ("the market leader" etc.), sometimes with careful placement of cartons, sometimes with quick panning and no lingering focus... and sometimes with bits of tape. In this instance it's so as not to be seen as endorsing, as the BBC carries no advertising and is perhaps more influential for it. See here.
    – tmgr
    19 hours ago




















  • Technically, it's censorship. But blurred out is a perfectly fine phrase for this particular type of censorship.
    – Jason Bassford
    yesterday










  • @JasonBassford I agree. I had difficulties finding the right words. Stack Exchange in general requires good writings skills, which i lack. I'm glad at least one person, you, at the moment, understood what the concept is, now, we just need to find a word or expression for it. Censorship seems more general, in a correct way, than blurred, because the media network not only blurres logos, it also puts black rectangle or shape, or obscures in some creative way, such as putting a image/"sprite" over it.
    – Santropedro
    yesterday










  • For slightly different reasons, in the UK, the BBC does this in spirit when the brand is incidental to the content though less obtrusively than by blurring it out - sometimes through euphemism ("the market leader" etc.), sometimes with careful placement of cartons, sometimes with quick panning and no lingering focus... and sometimes with bits of tape. In this instance it's so as not to be seen as endorsing, as the BBC carries no advertising and is perhaps more influential for it. See here.
    – tmgr
    19 hours ago


















Technically, it's censorship. But blurred out is a perfectly fine phrase for this particular type of censorship.
– Jason Bassford
yesterday




Technically, it's censorship. But blurred out is a perfectly fine phrase for this particular type of censorship.
– Jason Bassford
yesterday












@JasonBassford I agree. I had difficulties finding the right words. Stack Exchange in general requires good writings skills, which i lack. I'm glad at least one person, you, at the moment, understood what the concept is, now, we just need to find a word or expression for it. Censorship seems more general, in a correct way, than blurred, because the media network not only blurres logos, it also puts black rectangle or shape, or obscures in some creative way, such as putting a image/"sprite" over it.
– Santropedro
yesterday




@JasonBassford I agree. I had difficulties finding the right words. Stack Exchange in general requires good writings skills, which i lack. I'm glad at least one person, you, at the moment, understood what the concept is, now, we just need to find a word or expression for it. Censorship seems more general, in a correct way, than blurred, because the media network not only blurres logos, it also puts black rectangle or shape, or obscures in some creative way, such as putting a image/"sprite" over it.
– Santropedro
yesterday












For slightly different reasons, in the UK, the BBC does this in spirit when the brand is incidental to the content though less obtrusively than by blurring it out - sometimes through euphemism ("the market leader" etc.), sometimes with careful placement of cartons, sometimes with quick panning and no lingering focus... and sometimes with bits of tape. In this instance it's so as not to be seen as endorsing, as the BBC carries no advertising and is perhaps more influential for it. See here.
– tmgr
19 hours ago






For slightly different reasons, in the UK, the BBC does this in spirit when the brand is incidental to the content though less obtrusively than by blurring it out - sometimes through euphemism ("the market leader" etc.), sometimes with careful placement of cartons, sometimes with quick panning and no lingering focus... and sometimes with bits of tape. In this instance it's so as not to be seen as endorsing, as the BBC carries no advertising and is perhaps more influential for it. See here.
– tmgr
19 hours ago












1 Answer
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1
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I couldn't find anything more specific than censorship, so I guess this humorous term from TV Tropes will have to suffice.




Product Displacement: [...] when products or corporate logos turn
up incidentally in TV programming without having paid the requisite
dues, they will be censored.




Apparently, the process of obscuring brand names is called "greeking".



Related to Brand X, when instead of a regular censorship the producers just make up a brand.






share|improve this answer

















  • 1




    That's interesting! I'd always thought 'greeking' was specific to the obscuring of body text in layout software like InDesign when you zoom out and it's too small to meaningfully represent... which does seem a rather narrow situation to invent a verb for, in retrospect (and a bit of a waste of a clever coinage at that).
    – tmgr
    19 hours ago












  • I found greeking in the wiki article in the section "in the arts", in the same way you point out.
    – Santropedro
    4 hours ago











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1 Answer
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active

oldest

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1 Answer
1






active

oldest

votes









active

oldest

votes






active

oldest

votes








up vote
1
down vote













I couldn't find anything more specific than censorship, so I guess this humorous term from TV Tropes will have to suffice.




Product Displacement: [...] when products or corporate logos turn
up incidentally in TV programming without having paid the requisite
dues, they will be censored.




Apparently, the process of obscuring brand names is called "greeking".



Related to Brand X, when instead of a regular censorship the producers just make up a brand.






share|improve this answer

















  • 1




    That's interesting! I'd always thought 'greeking' was specific to the obscuring of body text in layout software like InDesign when you zoom out and it's too small to meaningfully represent... which does seem a rather narrow situation to invent a verb for, in retrospect (and a bit of a waste of a clever coinage at that).
    – tmgr
    19 hours ago












  • I found greeking in the wiki article in the section "in the arts", in the same way you point out.
    – Santropedro
    4 hours ago















up vote
1
down vote













I couldn't find anything more specific than censorship, so I guess this humorous term from TV Tropes will have to suffice.




Product Displacement: [...] when products or corporate logos turn
up incidentally in TV programming without having paid the requisite
dues, they will be censored.




Apparently, the process of obscuring brand names is called "greeking".



Related to Brand X, when instead of a regular censorship the producers just make up a brand.






share|improve this answer

















  • 1




    That's interesting! I'd always thought 'greeking' was specific to the obscuring of body text in layout software like InDesign when you zoom out and it's too small to meaningfully represent... which does seem a rather narrow situation to invent a verb for, in retrospect (and a bit of a waste of a clever coinage at that).
    – tmgr
    19 hours ago












  • I found greeking in the wiki article in the section "in the arts", in the same way you point out.
    – Santropedro
    4 hours ago













up vote
1
down vote










up vote
1
down vote









I couldn't find anything more specific than censorship, so I guess this humorous term from TV Tropes will have to suffice.




Product Displacement: [...] when products or corporate logos turn
up incidentally in TV programming without having paid the requisite
dues, they will be censored.




Apparently, the process of obscuring brand names is called "greeking".



Related to Brand X, when instead of a regular censorship the producers just make up a brand.






share|improve this answer












I couldn't find anything more specific than censorship, so I guess this humorous term from TV Tropes will have to suffice.




Product Displacement: [...] when products or corporate logos turn
up incidentally in TV programming without having paid the requisite
dues, they will be censored.




Apparently, the process of obscuring brand names is called "greeking".



Related to Brand X, when instead of a regular censorship the producers just make up a brand.







share|improve this answer












share|improve this answer



share|improve this answer










answered yesterday









Valrog

5881311




5881311








  • 1




    That's interesting! I'd always thought 'greeking' was specific to the obscuring of body text in layout software like InDesign when you zoom out and it's too small to meaningfully represent... which does seem a rather narrow situation to invent a verb for, in retrospect (and a bit of a waste of a clever coinage at that).
    – tmgr
    19 hours ago












  • I found greeking in the wiki article in the section "in the arts", in the same way you point out.
    – Santropedro
    4 hours ago














  • 1




    That's interesting! I'd always thought 'greeking' was specific to the obscuring of body text in layout software like InDesign when you zoom out and it's too small to meaningfully represent... which does seem a rather narrow situation to invent a verb for, in retrospect (and a bit of a waste of a clever coinage at that).
    – tmgr
    19 hours ago












  • I found greeking in the wiki article in the section "in the arts", in the same way you point out.
    – Santropedro
    4 hours ago








1




1




That's interesting! I'd always thought 'greeking' was specific to the obscuring of body text in layout software like InDesign when you zoom out and it's too small to meaningfully represent... which does seem a rather narrow situation to invent a verb for, in retrospect (and a bit of a waste of a clever coinage at that).
– tmgr
19 hours ago






That's interesting! I'd always thought 'greeking' was specific to the obscuring of body text in layout software like InDesign when you zoom out and it's too small to meaningfully represent... which does seem a rather narrow situation to invent a verb for, in retrospect (and a bit of a waste of a clever coinage at that).
– tmgr
19 hours ago














I found greeking in the wiki article in the section "in the arts", in the same way you point out.
– Santropedro
4 hours ago




I found greeking in the wiki article in the section "in the arts", in the same way you point out.
– Santropedro
4 hours ago


















 

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