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For its new fridge, Whirlpool Corp. spent months inventing a shelf with microscopic etching so it can hold a can of spilled soda. The technology is just one weapon against a dirty kitchen secret: Most Americans clean their fridges only once or twice a year.

Now, appliance makers like Whirlpool, Viking Range Corp. and Sub-Zero Inc. are tackling the messy fridge problem with a host of new features including souped-up shelves, bacteria-killing devices and better lighting. General Electric Co., for example, says it is rolling out new refrigerators in May with 10 lighting sources inside instead of its usual three—so food that might be forgotten in a corner and spoil will be easier to spot. The new GE models sell for $1,599 or $1,799 for stainless steel.

In Whirlpool's 2005 refrigerator habits survey of 2,571 consumers, 33% said they don't spend any time cleaning the refrigerator before grocery shopping. In order to make room for items just purchased, 27% reported shoving everything in and not worrying about organization.

Whirlpool hopes that increasing the amount of storage space might help. The company's new shelves—to be released later this year—are 25% roomier than previous models. And the microscopic etching creates surface tension, causing liquids to bubble up around the perimeter instead of spilling over, it says. Currently, shelves in Whirlpool's refrigerators have a plastic rim to help contain spills. Unfortunately, the rims have "the side effect of crud getting stuck in there," says Carolyn Kelley, brand manager of Whirlpool refrigeration. The new shelves—available on new Whirlpool models that cost from $1,199 to $1,499—would eliminate that problem because they don't require Sub-Zero decided education was the next step. The company started including with its latest built-in models an instructional card that shows the various regions of the refrigerator, from "coldest" to "cool," and gives tips on how long certain foods should be stored. It also indicates which foods should be allowed to ripen on the counter before being placed into the refrigerator (pears and avocados are examples).a rim to stop leaks.

But having more room wont necesaarily limit clutter.People often don’t store things properly anyway.While the doorshelves seem to be a perfect fit for a cartoon of milk.Subzero says the area is the worst place to store dairy products because of its warmest part of fridge.
Subzero decided that education was the nextstep.The company started including with models an instructrional card that shows the various regions of refrigerators ,from coldest to cool and gives tips on how long certain foods should be stored.Indeed,when consumers are told how to organize their fridges,they tend to tidy up.
But the hassle factor can override even the strongest good intentions.It’s a pain to clean the refrigerator and the task is to easy to avoid since once the door is closed the mess is easy out of sight and out of mind .

A dirty fridge is nont justanaesthetic problem.Spills and food residue can carry health risks too says Pennstates Ms.Cutter.Atleast one manufacturer is rolling out bacteria killing technology.Last year Viking Range relewased a built –in-model priced from $6,600 to $8,800 that contains sharp electroniccorps plasma cluster ion air purifier.In a test conducted by outside firm hired by Viking range ,the plasma cluster killed 99% of bacteria in fridge.

Questions:

1.Which of these have not been highlighted as one the ways of solving problem of messy refrigerators?

A) Advance Technology B) More spacious shelves C) Increased lighting D) Cleaning-up more often

2. What can be inferred as the main reason for consumers not cleaning their refrigerators?

A)since refrigerators do not have light ,it is difficult to spot food that is getting spoiled.

B)the clutter in fridge is less intruisive and hence tends not to be important.

C)It is easy to simply shove more items in the reference than bothering cleaning it up.

D)They lack the right education with regards to storage and cleaning of refrigerator.

3.What is primary intention behind the refrigerator manufactures introducing various changes as described in passage?

A)drive consumers to clean their refrigeraotor more often and reduce health risk.

B)Using consumers insight to enhance convenience and compact the problem of cleaning .

C)Using consumers insight to develop more advanced technology which would lead to higher revenues.

D)Educate customers on how to maximize storage efficiency and ensure food last long

4)“Appliance makers are tackling the messy fridge problem with a host of new features”.What does host of new features mean?

A)improvised

B)significant

C)Multitude

D)Recipient